MoviePass Signs Exhibition Deal With Mark Cuban’s Landmark Theatres

Deal gives users access to e-ticketing, advanced screening reservations, in-app seat selection

MoviePass Studio Movie Grill partnership

MoviePass has teamed up with Mark Cuban’s independent theater circuit Landmark Theatres, signing an exhibition deal to integrate the cinema-going subscription service into Landmark’s ticketing system.

Through the partnership announced Tuesday, MoviePass subscribers using the service at Landmark Theatres will have access to added benefits, such as e-ticketing, advanced screening reservations, and in-app seat selection — features otherwise not available with MoviePass.

Landmark Theatres is owned by Wagner/Cuban Companies, a group of media properties co-owned by Todd Wagner and Cuban.

Cuban said in a statement he is excited to be incorporating MoviePass into Landmark Theatres. “There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theaters,” he said.

“Our relationship with Landmark represents another milestone achievement in our journey to enhancing the current movie theater ecosystem,” said Bernadette McCabe, MoviePass’s head of exhibitor relations. “It’s another step towards educating exhibitors on how we can work together in a mutually beneficial way to create a valuable and cost-effective experience for moviegoers.”

MoviePass has partnerships with other exhibitors. Back in February the company said it had signed deals with more than 1,000 movie theaters and several major Hollywood studios. But Ted Farnsworth, chief executive of MoviePass owner Helios & Matheson Analytics Inc. told TheWrap this is by far the most notable to date.

“Mark Cuban carries a lot of weight,” Farnsworth said. “We’re trying to be innovative, and with Mark Cuban endorsing us, that’s huge.”