MTV, Comedy Central Branded Channels to Launch on Pluto TV

Channels will be focused on Viacom’s popular franchises

Viacom, Pluto TV
LOS ANGELES, CA – JULY 14: (L-R) Dennis Rodman, Bruce Willis, Nikki Glaser and Kevin Pollak speak onstage during the Comedy Central Roast of Bruce Willis at Hollywood Palladium on July 14, 2018 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)

A slate of channels from MTV, CMT, TV Land, and Comedy Central will launch on Pluto TV, the Viacom-owned streaming service announced on Tuesday morning. The channels will be hyper-focused on some of Viacom’s most popular franchises, including Comedy Central’s “Roast,” MTV’s “Ridiculousness,” and “Cribs.” Other channels include MTV VMA, CMT Cheerleaders, TV Land Sitcoms, TV Land Drama, MTV Wild ‘N Out, MTV The Challenge, MTV Are You The One?, and three new music video channels — Yo! MTV, MTV Biggest Pop, and MTV Spankin’ New. MTV VMA and Comedy Central Roast are considered pop-up channels which are temporary to the platform, while the other channels are permanent. The new channels, which will launch throughout the month of August, are the second slate of Viacom channels to be added to the streamer’s lineup this year. In May, Pluto TV added 14 new channels from the company, which were curated specifically for the service. The co-branded flagship channels included content from Spike, and Nick Jr., and Nickelodeon. “With this new slate of Viacom channels, Pluto TV continues to deliver on the promise of extending iconic Viacom brands and content to a growing streaming audience,” Tom Ryan, CEO and co-founder of Pluto TV, said. “We saw an incredible response to the Viacom channels we launched earlier this year and are excited to be able to expand the offering with even more programming and events including the revival of music videos on streaming television with the launch of the first three of many MTV-branded music video channels.” Launched in 2014, Pluto TV has over 70 content partners, 100+ free channels, and a growing collection of on-demand content. The streaming service, which was acquired by Viacom for $340 million in January, currently reaches over 15 million monthly active users. With the addition of Pluto TV to its arsenal, Viacom estimates that its digital video impressions will grow to 5 billion per month by next year.