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MTV: DJ AM Drug Series Premieres Next Week

After one-week delay, the rebranded ‘documentary series’ will bow Oct. 5.

MTV has decided that a one-week delay — and nothing more — is appropriate for "Gone Too Far," the reality series hosted and created by the late DJ AM (a k a Adam Goldstein).

"Gone" will premiere next Monday at 10 p.m., the cable network said today. That’s just a week later than the show’s planned premiere tonight. 

There’s never really been any doubt that MTV would air "Gone" at some point. Goldstein, while a prominent part of the series, is not the focal point of episodes, which instead revolve around other people’s attempts to get sober.

What’s more, since drugs played a role in Goldstein’s death, not airing a show aimed at educating young people about the dangers of narcotics could have been seen as insulting to Goldstein’s memory and his stated goal of helping others avoid his mistakes.

Here’s what Goldstein had to say about the project earlier this summer, before his death, in an MTV press release for "Gone":

"I struggled for years as a drug addict and was fortunate to get help when I asked for it. I have managed to live a clean and sober life, something that takes work and something that I pride myself on. ‘Gone Too Far’ is my platform to help people, like I was helped – by giving back in a way. The MTV audience was the perfect place for me to do this, as they are in the homes of so many who struggle and who may not know how to find the help they need. As much as I pray that each of the people that I’ve helped in each episode stay sober and get clean, I wanted the MTV audience to know that addiction is not something to take lightly. We wanted to show how real it gets and what can happen if you don’t get help."

MTV programming president Tony DiSanto’s comment in the same press release was hopeful about the show’s potential, but sadly proved not to apply in Goldstein’s case.

"DJ AM knows first-hand the innate chaos drug dependency can inflict on addicts and their loved ones," DiSanto said. "He’s an inspiration and amazing proof that it’s never too late to reverse the devastation."

MTV’s press release over the summer summed up Goldstein’s series by noting that, "Only time will tell if (addicts) ever come back from having gone too far."

In today’s press release, MTV opted to rebrand the Goldstein project as a "documentary series" (rather than a reality show), and it included a statement from Goldstein’s family indicating they played a part in the network’s final decision to continue with plans to air "Gone Too Far":

"After careful consideration we have decided to air the show. Adam felt strongly that by doing this series he could help other addicts who were at a crisis point to get sober. Adam was fully aware that if it were not for his own sobriety he never would have achieved the level of success and happiness he had found. Helping people in their recovery was a huge part of Adam’s life. It is our hope through airing this show that people will get to see the side of Adam that we knew and loved, not just the celebrity DJ, but the honest and caring person who gave so much of himself to help others. The decision to air the show has been difficult, but we do this with the profound belief that it will inspire others to seek help."

“Gone Too Far” is executive produced by Michael Hirschorn and Stella Bulochnikov Stolper for Ish Entertainment (“T.I’s Road To Redemption”), Cheryl Horner Sirulnick for Gigantic! Productions (“True Life: I’m Addicted to Crystal Meth” and “True Life: I’m Going to Rehab”) and Paul Rosenberg.