MTV has renewed “The Challenge” for a 30th season, which will have the largest prize in series history: $1 million cash.
Last season’s prize was $350,000 — so this pot is quite a hike.
“The Challenge XXX: Dirty 30,” hosted by BMX biker T.J. Lavin, will premiere on July 18. This season, 30 “Real World” and “Road Rules” alums will head to South America and duke it out for the big check.
The Viacom cable channel can only hope to entice the kind of viewership that its recently revamped “Fear Factor” hauled in for its own premiere. Click the “Also Read” above to see how many eyeballs were on rapped Ludacris and the contestants on Episode 1.