MTV’s Plan to Ensure 2020 VMAs Are a Ratings Hit – Despite What Nielsen May Say

More platforms, the awards show’s broadcast debut and a brand new viewership metric will make 2019’s record lows a thing of the past

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MTV’s annual Video Music Awards settled for a record low in TV ratings last year, which is not unusual given the current television landscape and changing viewership habits. But MTV has a plan to avoid all-time lows this year — or at least, the reporting of all-time lows.

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Tony Maglio

TV Editor • • Twitter: @tonymaglio