‘Mulan’ Ushers In New Phase in Hollywood’s Premium On-Demand Experiment

The pandemic pushed Disney to release its blockbuster remake fo $30 on Disney+, and how it will do is anyone’s guess

The same week that pandemic-stricken movie theaters are hoping Warner Bros.’ “Tenet” will bring them a lifeline, Disney is going an entirely different direction with its blockbuster ‘Mulan,’ kicking a new phase in Hollywood’s premium video on-demand experiment.

Disney will still release “Mulan” theatrically in more than a dozen countries that do not have the streaming service. This includes China, a country long considered essential to its box office performance, on Sept. 11. But whatever support comes from the foreign box office, the profitability of “Mulan” will be determined by a PVOD model that has yet to prove it can deliver revenue that tentpole mega-budget blockbusters get from theatrical release.

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Jeremy Fuster

Jeremy Fuster

Box Office Reporter • jeremy.fuster@thewrap.com