Pam Levine, former co-president of film marketing at 20th Century Fox, has been named executive VP of marketing at HBO, the network announced Monday.
Levine is replacing Courteney Monroe, who left HBO in September.
Levine, who departed Fox last December, will oversee ad campaigns for all of the network's programming, and will guide digital platforms and retail marketing efforts for the company.
Levine will report to HBO co-president Eric Kessler and work out of the company's New York headquarters. She'll begin her new position on Nov. 15.
Read HBO's full announcement below.
OCTOBER 31, 2011 – Pamela Levine will join HBO as Executive Vice President of Marketing announced Eric Kessler, Co-President, HBO, to whom she will report. Levine will be responsible for overseeing advertising campaigns for all programming, providing strategic marketing direction for HBO and Cinemax as well as guiding digital platforms and retail marketing efforts for the company. She will start in her new position on November 15 working out of HBO’s headquarters based in New York.
"We use event marketing strategies often employed in the theatrical arena to launch most of our series so Pam's background makes her an ideal choice for this position," said Kessler. "HBO's programming touches every genre and Pam has experience with all of them. She will bring an exciting new perspective as well as an appreciation for the unique nature of our brand and business model."
Levine comes to HBO with 16 years of experience at Twentieth Century Fox, where she spent the last nine years as Co-President of Domestic Theatrical Marketing, responsible for overall branding, media strategy and campaign strategy. She jointly led marketing for over 140 movies, playing an integral role in helping to craftupfront marketing strategies for all of the studio’s releases, including creating and leading campaigns as diverse as THE DEVIL WEARS PRADA, WALK THE LINE, BORAT, ALVIN AND THE CHIPMUNKS, MARLEY AND ME, THE SIMPSONS MOVIE, TAKEN and AVATAR, the highest grossing movie of all time.
Levine has tremendous experience in launching, building and managing blockbuster franchises for films such as X-MEN, ICE AGE and NIGHT AT THE MUSEUM. She also has expertise in managing all areas of traditional media, promotion as well as content integration and digital/mobile.
Among her many successes and accolades, Pam was named Ad Age’s MVP Entertainment Marketer of the Year (2005) and Entertainment Marketer of the Year (2008).
Before assuming her role as Co-President, Levine was the Senior Vice President, Marketing Planning & Research at Fox, where she oversaw and analyzed all market research conducted on their domestic theatrical releases.