Regal Entertainment Group is doubling the number of 3D screens in its circuit from 1,500 to 3,000, the company announced.
In May 2008, the company made an agreement with RealD Inc., which licenses 3D technology, to install 1,500 screens. On Thursday, Regal announced it is extending that agreement.
“We continue to see high demand from moviegoers for RealD’s premium 3D viewing experience and to meet that demand Regal expects to 3D-enable approximately 40% of its screens as part of its ongoing nationwide digital rollout,” Amy Miles, CEO of Regal Entertainment Group, said in a written statement. “Doubling our agreement for RealD 3D-enabled screens will allow us to play multiple 3D films at the same time and assure moviegoers the option of seeing films in a premium 3D format.”
Regal operates 6,698 screens in 539 states and the District of Columbia. It owns Regal Cinemas, United Artists Theatres and Edwards Theatres. It is the largest movie exhibitor in the United States.