Why ABC’s NBA Finals Face Uphill Battle in TV Ratings – Despite LeBron James and the Lakers

Lakers-Heat will face off against the MLB playoffs and NFL, but ABC will take what it can get

After a one-year absence, LeBron James is back in the NBA Finals, leading the Los Angeles Lakers to a return to the NBA’s title round for the first time in a decade. Yet despite a match-up pitting James against his former team, the Miami Heat, ABC will face its stiffest competition for viewers in its 18 years of airing the finals.

We’ll take that one further: We’ll bet this is the toughest competition the NBA Finals have ever faced in the league’s 74 years of existence.

Become a member to read more.

Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays