ABC should hope that interest in the Warriors hasn’t gone stale after a fifth-consecutive Finals trip
The NBA Finals will cross international borders when it tips off Thursday, with the Toronto Raptors becoming the first team outside the United States to play for the NBA title. But while they may be celebrating up in the North, the lack of a second U.S. home market will likely put a dent in the TV ratings for ABC.
Outside of the Super Bowl, TV ratings in sports championships come down to two key ingredients: The size of the two teams’ home markets and the competitiveness of the series. In that first one, ABC is already working at a disadvantage.