Ratings: NBA Steals Christmas Day Primetime for ABC

Los Angeles Lakers’ victory over Golden State Warriors won an otherwise silent night on the Big 4

Last Updated: December 26, 2018 @ 10:03 AM

The NBA handed ABC a nice Nielsen ratings present Tuesday night, with its anticipated Christmas Day game between the Los Angeles Lakers and the Golden State Warriors. The holiday matchup easily topped all other primetime broadcast programming — which was mostly comprised of repeats on the other Big 4 networks — in both the all-important adults 18-49 demographic and total viewers for the evening.

The Lakers’ victory over the Warriors is up slightly in preliminary numbers compared to last year’s Christmas Day NBA game on ABC, which was a clash between the Houston Rockets and the Oklahoma City Thunder. This year’s game (which was broadcast on both ABC and ESPN) is up 5 percent in the key demo (1.9 rating vs. 1.8 rating) and 7 percent in overall eyeballs (5.872 million total viewers vs. 5.463 million total viewers).

ABC was first in ratings with a 1.9 rating/8 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 5.9 million, according to preliminary numbers. The Lakers-Warriors game filled primetime.

NBC was second in ratings with a 0.8/4 and third in viewers with 3.1 million. At 8 p.m., the animated classic “Dr. Seuss’ How the Grinch Stole Christmas” had a 0.7/3 and 3 million viewers. From 8:30-11, the 2000 live-action film “How the Grinch Stole Christmas” posted a 0.9 and 3.2 million viewers.

CBS and Telemundo tied for third in ratings, each with a 0.4/2.

CBS was second in viewers with 3.6 million, airing only reruns.

Telemundo was sixth in viewers with 940,000.

Univision was fifth in ratings with a 0.3/1 and in viewers with 1 million.

Fox and The CW tied for seventh in ratings, each with a 0.2/1. Both networks filled their primetime blocks with encores.

Fox was fourth in viewers with 1.2 million.

The CW was seventh in viewers with 786,000.

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