Can NBA Ratings Bounce Back After Double-Digit Declines?

“It’s such a star-driven league that it’s difficult for the NBA to recover” from missing key players, Northwestern University’s J.A. Adande tells TheWrap

The NBA is throwing up ratings airballs on national television.

Thus far this season, viewers are rejecting the National Basketball Association’s key TV offerings, with the league’s two national cable partners, ESPN and TNT, both down around the 20% mark versus this time last year. ESPN has seen its total-viewer averages drop 19% this fall; the Turner cable channel’s decline is 4% worse than that.

Become a member to read more.
Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44 

Tony Maglio

Tony Maglio

TV Editor • tony.maglio@thewrap.com • Twitter: @tonymaglio