Why the NBA’s TV Ratings Could Rebound – Or Chuck Up Air Balls

“I’m thinking there will be some improvement in the second half of the season,” sports media consultant Patrick Crakes says

The 2019-2020 NBA season was supposed to be a TV ratings slam dunk.

This season has seen a return to prominence for the Los Angeles Lakers, who feature the game’s most popular player in LeBron James, as well as a second team in L.A. worthy of championship talk. The reigning MVP, Giannis Antetokounmpo, has put together another strong campaign and has led the Milwaukee Bucks to its best season (so far) in team history. And there are some of the most exciting players to grace the court now playing in today’s league.

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays

Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44 

Trey Williams

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams