Awards show is down 55% from 2019 in total viewers
The Billboard Music Awards hit a new record-low rating in the key adults 18-49 demographic Wednesday, when the NBC awards show fell 62% from last year’s event. In terms of total viewers, the 2020 BBMAs were down 55% from the 2019 telecast.
Last night, the Billboard Music Awards garnered a 0.8 rating and 3.6 million viewers, according to preliminary Nielsen data. In May 2019, last year’s BBMAs received a 2.1 rating and 7.96 million viewers in those same early returns, and adjusted up to 8.019 million viewers in final numbers.