NBC Wins 2014-15 Season in Key Demo for Second Consecutive Victory

Network enjoys back-to-back victories after a decade without a victory

Last Updated: May 19, 2015 @ 12:32 PM

Go ahead and give yourself a pat on the back, NBC. Again.

The network came out on top of the ratings heap for the 2014-15 primetime season, marking its second season of victory in the advertiser-coveted 18-49 demographic, NBC said Tuesday.

For the season, measured from September 2014 through May, NBC averaged a 2.4 rating/8 share in the key demo during primetime, placing it ahead of CBS (2.3/7); ABC (2.2/7); Fox (1.9/6) and The CW (0.8/3).

It’s worth noting that there are three nights still left to count in the season, which ended May 17.

In total viewers, NBC ranked second, averaging 8.6 million, compared to 11.3 million for first-place CBS, 8 million for ABC, 5.8 million for Fox and 2.1 million for The CW.

NBC cited regular programming hits such as “The Voice” and “Sunday Night Football,” along with specials including “Peter Pan Live!” and the “Saturday Night Live” anniversary special “SNL 40” and, of course, February’s Super Bowl, without which the network would have landed second place in the demo.

“We feel fortunate to follow our long-awaited victory last year with a second consecutive season-long win,” NBC Entertainment chairman Robert Greenblatt said. “It’s a testament to the passionate work and phenomenal talent of the entire team at NBCUniversal; the brilliant creators, craftsmen, and stars of our acclaimed programs; everyone who works so tirelessly in our Entertainment, News and Sports divisions; and our enormously supportive leaders at Comcast.”

The back-to-back ratings triumphs come on the heels of a long dry spell for the network, which had not enjoyed a ratings victory for a decade before the 2013-14 season.

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