NBC Gives Pick-Ups to ‘The Event,’ ‘LOLA,’ ‘Outsourced’

Network extends back-nine orders for three of its rookie series

Last Updated: October 18, 2010 @ 3:04 PM

NBC announced that it has given full-season pick-ups to rookie series "The Event," "Law & Order: Los Angeles" and "Outsourced."

All three series are produced through Universal Media Studios.

"We believe in these new series and the creative auspices behind them," said NBC primetime entertainment president Angela Bromstad.

Averaging a 3.0 rating/7 share among adults 18-49 and 9.1 million viewers, "The Event" has generated a 30 oercent time-period improvement in the Monday 9 p.m. time period for NBC this season, even with 35 percent of its audience time-shifting its viewing via DVR.

The Dick Wolf-produced "Law & Order: Los Angeles, meanwhile, has averaged a 2.5/7 key demo score and 8.7 million viewers, improving its Wednesday 10 p.m. time period performance by 39 percent.

And "Outsourced as averaged a 3.0/8 in the key demo and 6.3 million, leading out of "The Office" Thursday at 9:30.

A back-nine order is also expected to come soon for the Warner Bros. Television-produced "Chase," with a script order for the J.J. Abrams-produced "Undercovers" also reportedly in the works.



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