NBC News Productions Hires BBC Exec Melody Shafir as Part of LA Expansion

Shafir will oversee all of the NBC production unit’s U.S. development

Last Updated: October 13, 2014 @ 10:12 AM

NBC News’ Peacock Productions has hired production veteran Melody Shafir as Vice President of Development, based in Los Angeles.

Shafir will lead all of Peacock’s U.S. production as the LA, New York, and Miami offices expand. She’ll oversee original programming, series, and format development, reporting to Benjamin Ringe, Peacock’s SVP of Development and Executive Producer.

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The veteran producer comes over from BBC Worldwide Productions, where she was Executive Producer of series including USA’s “Vanderbilt MDs,” Bravos “Ladies of London,” BBC America’s “Mud, Sweat and Gears,” and TLC’s “Bama Belles.”

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“Melody has a proven track record of developing and executive producing countless highly successful series in her career,” said Ringe. “She is an excellent choice to expand Peacock Productions’ presence as leaders in nonfiction programming and we are thrilled to have her on board.”

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