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NBC Sets ‘It’s Worth What?’ Premiere Date

Game show starring Cedric the Entertainer debuts July 12

NBC's new game show "It's Worth What?" will premiere on July 12 from 8 to 9 p.m., the network announced on Wednesday.

Also Read: NBC's Summer Includes Cedric the Entertainer, Revamped "Marriage Ref"

The series, hosted by comedian Cedric the Entertainer, will pit contestants against each other as they attempt to guess the value of various items, in pursuit of up to $1 million in prize money.

Co-created and executive produced by "Are You Smarter Than a 5th Grader" executive producer Roy Bank and "The Insider" host Lara Spencer, the show is produced by Merv Griffin Entertainment.