NBC Sports Digital launched a new microsite titled NBC SportsWorld on Wednesday, dedicated to long-form storytelling featuring athletes’ profiles and major sporting events from recent history.
The new site, which will housed inside of NBCSports.com, will also include essays, short films and documentaries — as well as years of archived Olympic video.
Named after an NBC Sports’ TV show from the 1980s, NBC SportsWorld will be the home of long-form pieces from former Sports Illustrated columnist Joe Posnanski, as well as Joe Prince-Wright of ProSoccerTalk, and Nick Zaccardi of OlympicTalk. Additional contributions to the new digital destination will come from writers at affiliated properties, including CSN Bay Area’s Ray Ratto, GolfChannel.com’s Rex Hoggard, Randall Mell and Jason Sobel, and RotoWorld.
On the video end, documentary “Nancy & Tonya” — in which Mary Carillo looks back at the events surrounding the 1994 Olympic Winter Games, and has a sit-down with Nancy Kerrigan and a one-on-one interview with Tonya Harding — will be available. Joining that doc on Day 1 are “Lokomotiv” and “Long Way Home,” as well as golf films “Arnie” and “Payne.”
“Our SportsTalk strategy of providing readers with quick, impactful news posts multiple times a day has been incredibly successful. However, we will now complement that plan by tapping into NBC Sports Group’s rich history of long-form storytelling,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group.
“NBC SportsWorld will create an immersive experience for our users with deep, thoughtful multimedia pieces written and produced by our talented roster of contributors from all facets of the NBC Sports Group.”
Featured in upcoming segments are 12-time Paralympic gold medalist Jessica Long’s journey from Siberia to America, the Lokomotiv Yaroslavl hockey team plan crash narrated by Liv Schreiber, and details on how Arnold Palmer revolutionized the world of golf.