NBC is partnering with Clear Channel Media to offer a very early look at its forthcoming romantic comedy “A to Z,” offering the pilot on iHeartRadio’s website and mobile platform starting Thursday, Aug. 14. The deal includes promotional support on iHeartRadio’s contemporary hits stations, as well as on the company’s web, mobile and social sites.
It is not an exclusive deal, however, as NBC is also making it available across its own myriad platforms, including Xfinity, NBC.com, and affiliate websites owned by NBC. Additionally, viewers will be able to sample it through a variety of on-demand services.
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“NBC is very excited to partner with Clear Channel on this first-ever digital opportunity that will give viewers and audiences a chance to fall in love early with ‘A to Z,'” said Len Fogge, NBC Entertainment’s president of marketing and digital, in a statement. “Viewers today love to customize their viewing experience — deciding not only what to watch, but when and how — and we couldn’t imagine a more fitting project than ‘A to Z’ to debut in this innovative way.”
The new series is targeting millennials, with an emphasis on music. “A to Z” has hired “The Hunger Games” and “Twilight” music supervisor Alexandra Patsavas to preside over the musical accompaniment for the series.
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“A to Z” stars Cristin Milioti, the titular “Mother” of “How I Met Your Mother,” along with “Mad Men’s” Ben Feldman, as an unlikely couple who nevertheless find love. The comedy also co-stars Lenora Crichlow, Christina Kirk, Henry Zebrowksi, and Katey Sagal as the narrator. It is executive produced by creator Ben Queen, Rashida Jones and Will McCormack.
A Warner Bros. Television production, “A to Z” will have its network premiere on Thursday, October 2