There are many traditions that take place at the opening ceremony of the Olympics. There’s the parade of nations, the showcase of the host country, and of course, the lighting of the Olympic flame.
Another proud Olympic tradition is the airing of grievances by American viewers against NBC’s coverage of the event.
And indeed, Twitter was inundated Friday night with countless complaints against the network’s commercial-stuffed presentation of the event.
While other nations enjoyed an uninterrupted presentation of the pageantry live on networks like BBC, viewers in the States watched the ceremony on tape delay even though Rio de Janeiro is only an hour ahead of the East Coast time zone.
Then, during the show’s elegant dance numbers and digital projections, NBC chopped up its broadcast into five minute segments to make room for as many commercials as possible.
Throw in the jokes and mood-ruining narration from the main trio of “Today,” and you have enough frustration to trigger a thousand Arthur Fist memes.
Here’s a small sampling of how poorly NBC’s coverage was received.
NBC saying “we hate to take a break” is right up there with Lady Mary saying she has no idea how Mr Pamuk got into her room #OpeningCeremony
– The Dowager Countess (@theLadyGrantham) August 6, 2016
– jacob (@JacobMSchmitt) August 6, 2016
– Mic (@mic) August 6, 2016
“It’s complicated the politics here in Brazil,” NBC’s announcer says in the understatement of the year #OpeningCeremony
– Hayes Brown (@HayesBrown) August 6, 2016
Note to NBC anchors: Television is a visual medium. You don’t need to talk over the entire #OpeningCeremony explaining what we’re watching.
– Grant (@NotSoNiceville) August 5, 2016
SERIOUSLY NBC WOULD HAVE IT BEEN THAT HARD TO HAVE FOUND SOMEONE WHO KNOWS SOMETHING ABOUT WORLD POLITICS DO THE COLOR COMMENTARY?
– Daniel Drezner (@dandrezner) August 6, 2016
– Ryan Parker (@TheRyanParker) August 6, 2016
NBC keeps interrupting these commercials with some random opening ceremony #nbcfail
– Chad High (@chad__high) August 6, 2016
– Karen (@KarenLE67) August 6, 2016
NBC can stop showing Gisele dancing in the crowd. We get it, she’s there and she’s dancing, but so is everyone else
– Cami Mathews (@CamiMathews27) August 6, 2016
– lancegould (@lancegould) August 6, 2016
Honestly, would rather have heard three high school kids commenting on the Olympic Opening Ceremony than NBC’s team. #Hoda??
– Tom Petruno (@tpetruno) August 6, 2016
Literally everything the NBC commentators says makes me want to pull out Matt Lauer’s remaining hairs and revoke Hoda’s wine privileges
– Sarah (@trisarahtop822) August 6, 2016