NBCSN brought its A game in May, delivering its most-watched primetime month in the network’s history.
For the period ranging from April 28 to May 25, NBCSN averaged 1.1 million primetime viewers. In the 18-49 demographic most important to advertisers, the network also logged a primetime monthly record, averaging 556,000 viewers in the demo.
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Much of the record viewership was due to the second and third rounds of the NHL Stanley Cup playoffs, along with the conclusion of the Premier League season and a nail-biter of a Formula One race in the Spanish Grand Prix. Six games of the Stanley Cup playoffs airing in May drew more than 1.75 million viewers, a monthly high for the playoffs. Game 7 on May 14 between the Canadiens and the Bruins, in particular, averaged 2.276 million viewers.
The Spanish Grand Prix race on May 11, meanwhile, drew 455,000 viewers — double that of the equivalent race for the previous year.