How NBCUniversal’s Summer Launch of Peacock Could Be Hobbled if Olympics Are Canceled

”There are likely a number of consumers that would initially only visit to watch the event,“ Brandon Riney, Parks Associates analyst, tells TheWrap

If the coronavirus leads to the cancellation or postponement of the Summer Olympics, which would be the first since World War II, it could threaten not only NBC’s wallet as primary broadcast partner but also its attempt to launch its new streaming service, Peacock.

NBCUniversal is throwing its hat into the ultra-competitive streaming space, with a soft launch on April 15, meaning it will be available only to Comcast subscribers. The service will have its “Grand Opening” on July 15, which happens to be nine days before the Tokyo Games are scheduled to begin.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays