NBCUniversal is shaking up its ad sales team under Linda Yaccarino.
Laura Molen and Mark Marshall have both been promoted to president, NBCU advertising sales and partnerships, where each will be in charge of all day-to-day national sales across the company’s entire portfolio.
Previously NBCUniversal advertising sales teams were structured with a sales leader in place for each vertical. Molen will continue to lead lifestyle and Hispanic advertising sales and will add cable entertainment, news advertising and digital partnerships. In this new role, Marshall will continue to head up entertainment and digital video, and will add sports, advanced advertising sales, as well as client partnerships.
“Our industry changes every minute. As we focus attention on reimagining our audience first culture, plus developing partnerships across NBCUniversal and beyond, it became increasingly important to elevate leaders to be on frontlines managing our sales teams,” said Yaccarino. “Laura and Mark are dynamic, indispensable visionaries and together they will establish the most agile, innovative sales organization. I congratulate them on this accomplishment.”
As part of the shakeup, Mike Rosen, executive VP, advanced advertising and platform sales, and Scott Schiller, executive VP and general manager, marketing, will leave the company. Josh Feldman, executive VP, integrated marketing & network partnerships, will gain oversight of all creative capabilities.