Netflix on Sunday announced possibly the biggest acquisition in company history, of actor-writer-director Seth Rogen.
Not Seth Rogen’s latest standup act or film. Seth Rogen. Literally, his personal autonomy, name and likeness. (Yes, note that the tongue-in-cheek announcement came on April 1.)
“World-renowned Canadian person, prolific marijuana-doer, and winner of the 2015 MTV Movie Award for ‘Best Kiss’ Seth Q. Rogen has entered into a lifetime deal to transfer full ownership of his personal autonomy to Netflix, Inc,” read the statement announcing the acquisition.
The first special to air on Netflix as part of this new deal will be “Seth Rogen’s Hilarity for Charity,” an actual programming event that will feature comedy acts from Rogen and other special guests to benefit actual charities.
“As a general rule, I don’t really ‘read’ anything before I sign it,” Rogen said in a statement. “That’s what Danny is for, he handles that for me, mostly…I really hope he didn’t f— this up. He’s the reason that ‘Zach and Miri Make a Porno’ exists.”
As part of the announcement, Netflix released a video showing Rogen reading the details of his contract.
This includes the right to frame Rogen for murder and to “make a docu-series about that murder. The contract cannot be amended and will continue to be in effect even in the case of Rogen’s “untimely and mysterious death.”
“If it worked for Adam Sandler, it’ll work for me I guess, right?” Rogen said.