Netflix Downloads Spike in Italy and Spain as Coronavirus Forces People to Stay Inside

App downloads in Italy surged 57% last week, according to Sensor Tower

Netflix is seeing a spike in downloads in Italy and Spain due to millions of people living in self-isolation as the coronavirus spreads, according to new data shared by Sensor Tower on Monday.

In Italy, Netflix app downloads surged 57% over the past seven days compared to the week prior, according to Sensor Tower’s tracking of both the Apple App Store and Google Play. Spain has seen a 34% jump in Netflix app downloads in the last week, as well, the firm said. That means “Love Is Blind” and several other Netflix shows likely saw a European boost this past weekend.

These download figures represent mobile downloads only, and not Netflix viewing on devices like Apple TV and Roku. Of course, it’s understandable that with more people quarantined, more people will be looking to pass the time by watching TV shows and movies. This builds on research shared on Monday from Nielsen, which showed South Korea has seen a 21.4% spike in TV viewing compared to the same time last year.

The coronavirus outbreak has been especially painful for Italy, where the death toll on Monday surpassed 2,100 people. Altogether, there have been nearly 28,000 confirmed cases in Italy, mostly impacting northern cities, such as Milan and surrounding regions. Spain, meanwhile, has essentially been locked down for a two-week emergency period, with all schools, universities, restaurants, bars, hotels and non-essential retail stores closing.

Netflix charges  €7.99-€15.99  — or about $9 to $18 — per month in Italy and Spain, depending on the subscription tier.

Sensor Tower did not have a week-to-week comparison for app downloads for Netflix or other streaming services like HBO Now and Hulu in the U.S. as of Monday morning, but expects to have data later this week.

Sean Burch

Sean Burch

Tech reporter • • @seanb44 


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