Netflix has hired Jackie Lee-Joe as its chief marketing officer, the same role she held at BBC Studios since 2015.
“Jackie is a truly original thinker with a wealth of global experience — making her the perfect fit as our next chief marketing officer,” Ted Sarandos, Netflix chief content officer, said in a statement Friday. “I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world.”
“Netflix is a much loved and respected brand with audiences globally thanks to its rich and varied original programming. I’m thrilled to be joining one of the most creative, dynamic and fearlessly innovative companies in the world,” Lee-Joe added.
A graduate of the University of Sydney and the University of New South Wales in Australia, Lee-Joe joined the BBC in November 2015 from Skype, where she was Global Director for Audience, Entertainment Marketing & Broadcast Media. She has over 20 years of marketing experience with leading media, technology and telecoms companies including Virgin Mobile, Carphone Warehouse and Orange.
Lee-Joe will start at Netflix in September and will be based in Los Angeles. She succeeds Kelly Bennett, who announced his retirement from the company earlier this year.