Netflix tried to play it mysterious when the streaming giant teased its new series “The OA,” but gave followers perhaps a bit too much creepiness for a Monday morning.
The streaming giant tweeted out a series of messages like “Have you seen death?” “Have you seen darkness?” and “Have you seen the light?” followed by short videos of a young woman preparing to jump off a bridge.
The tweets led up to the premiere date and trailer reveal for the platform’s new series “The OA,” starring Brit Marling as a young woman who returns after a seven-year disappearance with a seemingly miraculous restoration of her sight.
Some fans were outraged immediately.
“This is a very triggering thing to tweet to your 2mil+ followers,” tweeted one such Twitter follower in response to the teaser videos.
“If this is a promo stunt, it’s bad and you should feel bad. If this is a hacker, thanks for threading your tweets. #cleanliness,” said another.
But others made a joke of the whole thing.
“Is this the trailer for Fuller House Season 2? Taking a dark turn aren’t we?” asked one joker.
Below is a sampling of responses. “The OA” premieres its eight episodes on Friday.
.@netflix this is a very triggering thing to tweet to your 2mil+ followers
— Sammy Nickalls (@sammynickalls) December 12, 2016
— Peter Wright (@peterkwright) December 12, 2016
@netflix keep tweeting this shit and imma switch to Hulu
— Georgia, The Carrico (@Georgia_Rose_C) December 12, 2016
— Daniel Bentley (@DJBentley) December 12, 2016
@netflix yes, it's called "2016"
— ʕ•ᴥ•ʔ Roooooyel (@Rokashi) December 12, 2016
— Chris Colemon (@ChrisColemon) December 12, 2016
@netflix Have you seen Trump's taxes?
— Fight. (@Dinamico_7) December 12, 2016
@netflix have you seen bad advertising?
— EnDErGUy467 (@KevinTidwell467) December 12, 2016
— Lucas Jackson (@CoolHand_Lucas) December 12, 2016
— Lucy???? (@upinthewaves) December 12, 2016
— Redheaded1 (@redheaded1) December 12, 2016