Netflix Increases Subscription Prices Ahead of 'Stranger Things' Return

Hyped for the new season of “Stranger Things”? It’s going to cost you a little bit more.

Netflix quietly increased its prices for two subscriber tiers starting in November — about one week after the hit show comes back for its second season on October 27. (Cheapskates should binge quickly.)

The basic plan is staying at $7.99 a month, but the “standard” package that lets users watch on two screens at the same time is moving from $9.99 to $10.99 a month.

And the “premium” plan — which bumps up access to four screens and offers ultra HD — is jumping from $11.99 to $13.99 a month.

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If you head over to Netflix to sign up, you’ll already see the new price tiers reflected on its site.

It’s the first price change for Netflix since 2014. Most users won’t flinch at the modest increase in prices, and the incremental revenue will add up for the streaming service. With more than 50 million subscribers in the U.S. alone, Netflix will rake in about $100 million more each month domestically.

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The price bump coincides with Netflix continuing to shell out money hand over fist for content. Netflix Chief Content Officer Ted Sarandos recently said the streaming giant will be spending $7 billion on content next year, after spending $6 billion in 2017.

In comparison to its main competitors, Netflix is still positioned in a sweet spot between HBO GO’s $15 a month plan and Hulu’s $11.99 commercial-free option.

Wall Street seems to love the new prices, with shares of Netflix darting up 4 percent to new all-time highs of about $191.85.

The Scene at TheGrill 2017: TheWrap's Media Leadership Conference

Co-Chairmen and CEO's of Fox Television Group Gary Newman and Dana Walden, and John Singleton.
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TheWrap's annual TheGrill media conference took place at the Montage Beverly Hills on Oct. 2 and Oct. 3.
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TheWrap's CEO and editor-in-chief Sharon Waxman greets attendees at the 8th annual TheGrill conference.
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Audience members listen to panels on the first day of TheGrill.
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Sky Moore, partner at Greenberg Glusker, Cindy Lin, CEO of Infotainment China, and President of DMG Entertainment, Chris Fenton at TheWrap's annual TheGrill conference.
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David Grinberg, partner at Sidley Austin LLP, speaks onstage at TheWrap's 8th Annual TheGrill.
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Stanley Rosen, professor of political science at USC, speaks with Sharon Waxman on stage.
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Catherine Zhang of Youku Tudou and Colin Brady of CAA discuss streaming in China with TheWrap's Matt Pressberg.
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Vicki Beck and Jan Pinkava speak with Sharon Waxman on stage.
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The Montage in Beverly Hills.
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Attendees gather around the lunch buffet at TheGrill on Monday.
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Stanley Rosen, Matt Pressberg and Cindy Lin at TheGrill.
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Ted Schilowitz of Paramount Pictures speaks at TheGrill.
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Attendees gather at The Montage for TheWrap's annual TheGrill conference.
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Sharon Waxman with Albie Hecht.
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Sharon Waxman with speakers at TheGrill.
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Kathleen Grace and Robert Goldberg speak on a panel during TheGrill.
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Audience members of TheGrill conference converse during a break.
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Virtual Reality panel at TheGrill.
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Managing director and media and technology analyst at BTIG Rich Greenfield discusses the future of media with Sharon Waxman.
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Gary Newman and Dana Walden speak with Sharon Waxman on stage.
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Michael Bloom, Robert Goldberg, Kathleen Grace, Alec Shankman and Chris M. Williams speak about multimedia platforms at TheGrill.
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ILMxLAB's Vicki Beck and Google Spotlight Stories' Jan Pinkava talk about VR at TheGrill.
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Director John Singleton before his panel at the end of TheGrill's first day.
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Audience members talk during a break at TheGrill.
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Director of International Content Cooperation of Youku Tudou Inc., Catherine Zhang, attends TheGrill.
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Founding Partner of MacInnes Scott, John MacInnes, attends TheWrap's media conference on Monday.
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UCLA's Elizabeth Joye Buda and Kate Pierce attend TheWrap's TheGrill.
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The audience watches a panel at TheWrap's media and technology conference, TheGrill.
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TheWrap's film reporter Matt Pressberg on a panel with Co-Founder and EVP of WEVR, Anthony Batt, Founding Partner of MacInnes Scott, John MacInnes and Paramount Pictures' Ted Schilowitz.
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TheWrap's Tim Molloy speaks with "Boyz N The Hood" director John Singleton
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Cocktail party on the terrace of The Montage in Beverly Hills
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Sharon Waxman and TheWrap team
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Invar CEO Elizabeth Koshi, John Singleton, and ICM's Crystal Mais at TheGrill
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Raymond Reed and Sabrina Taylor
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Attendees at TheGrill cocktail party.
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Weather Channel's Dave Shull discusses climate change with Sharon Waxman.
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Producers Nina Jacobson and Darren Throop with Sharon Waxman
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Adi Sideman at TheGrill
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Tobias Quesser at TheGrill
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Franklin Leonard discusses diversity at TheGrill
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M and A panel at TheGrill
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Paramount distribution head Megan Colligan and Lionsgate Marketing SVP Thai Randolph
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TheGrill's Innovators Panel
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TheGrill's Innovators Panel
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DreamWorks founder Jeffrey Katzenberg and Sharon Waxman
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mitu President Beatriz Acevado
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