Netflix Says US Streaming Is Down 32 Percent vs Super Bowl LIII

“Apparently this Super Bowl thing is kind of a big deal,” company tweets out around halftime

Last Updated: February 3, 2019 @ 7:12 PM

Super Bowl LIII ruined Netflix’s night.

The streaming giant says that its U.S. viewing levels were down about 32 percent vs. a normal Sunday.

“So apparently this Super Bowl thing is kind of a big deal … looks like Netflix viewing in the US is down about 32% compared to a normal Sunday,” the company’s Twitter account posted on Sunday.

The statistic referred to the time around the game, not all of Sunday.

Netflix has been pretty loosey-goosey with its viewership numbers as of late.

Last month, the streamer announced in a series of tweets that the first season of former-Lifetime drama “You” was on track to be watched by 40 million accounts in its first four weeks on the service, as was new show “Sex Education,” while Spanish teen drama “Elite” was viewed by over 20 million accounts within a month of its launch.

On the film side, Netflix says the Sandra Bullock-led “Bird Box” was streamed by 80 million members in the month after its Dec. 21 drop, raking up over 45 million viewers in its first week. Mind you, the streamer counts a “view” for its movies and shows as an account having watched at least 70 percent of the runtime, including the credits.

As readers can see above, the Netflix Twitter account has also been posting some funny stuff plugging Netflix’s new show “Our Planet.” Netflix debuted the trailer for its upcoming nature docuseries during CBS’s big game.

Watch the “Our Planet” trailer below.

And here is the docuseries’ official description:

This eight-part series, narrated by Sir David Attenborough, will explore the unique and precious wonders of our natural world from the creator of the award-winning series “Planet Earth.” In partnership with World Wildlife Fund, “Our Planet” combines stunning photography and technology with an unprecedented, never-before-filmed look at the planet’s remaining wilderness areas and their animal inhabitants. The ambitious four-year project has been filmed in 50 countries across all the continents of the world, with over 600 crew members capturing more than 3500 filming days, and will focus on the breadth of the diversity of habitats around the world, from the remote Arctic wilderness and mysterious deep oceans to the vast landscapes of Africa and diverse jungles of South America.

Jenny Maas contributed to this story.