Netflix Now Allows You Share Your Favorite Shows to Instagram Stories

New feature directs Instagram users back to the show with a “watch on Netflix” tag


Get ready for your friends to start recommending even more shows for you to binge, with Instagram will now allow users to share their favorite Netflix shows and movies directly to their Instagram Stories.

The feature, only available on iOS right now, is pretty straightforward: Through the Netflix app, users can post artwork of “Stranger Things” or “Queer Eye” onto their Stories feed, along with the usual Instagram polls and stickers. Their Instagram friends, if they have the Netflix app on their phones, will see a “watch on Netflix” tag on the Story, allowing them to click and watch the show if their interest is piqued.

Here’s how it’ll look on Stories:

(via Netflix)

“We’re always on the lookout for ways to make it easier for members to share the Netflix titles they’re obsessing about and help them discover something new to watch,” a Netflix spokesperson told TheWrap.

This isn’t the first time Netflix has integrated with other popular apps. Netflix already allowed its users to promote its shows on WhatsApp, Twitter and Messenger — as seen in the below screenshot of its new share screen.

(via Netflix)

The Instagram-Netflix crossover makes sense for both companies. Instagram, which has a similar feature in place with Spotify and other major apps, now has another way to keep its 400 million daily Stories users sharing updates. And for Netflix, the feature acts as a new form of digital word of mouth, allowing its users to drive more eyeballs to its shows. After revealing last week it hit 60 million U.S. subscribers during Q4 — and 139 million subscribers overall — the feature is free advertising for Netflix.