Netflix shares were trading at an all time high Friday, a day after rival Blockbuster filed for bankruptcy protection, and the same day the video-by-mail retailer announced an expansion of its streaming video deal with NBC Universal.
Netflix stock was up over 3 percent at 165.77 in midday Nasdaq trading. (NFLX -live quote) Shares hit a high Thursday of 160.47. Netflix share prices have tripled in the past year.
Under the "multiyear" NBC Universal deal, "Saturday Night Live" episodes will be available next-day on Netflix's streaming service. Other shows included will be previous seasons of "30 Rock," "The Office," "Law and Order: SVU," "Battlestar Galactica," "Monk" and "Friday Night Lights."
More than 60 percent of Netflix subscribers are currently using the streaming service, the company's chief content officer, Ted Sarandos, said at TheWrap's media conference TheGrill earlier this week.