‘New Fox’ Ups Mike Biard to Ops President, Steve Tomsic to CFO and Eric Shanks to Fox Sports CEO

Paul Cheesbrough is leftover company’s chief technology officer, Marianne Gambelli named Fox president of Ad Sales

Last Updated: October 2, 2018 @ 9:36 AM

“New Fox” has laid out its executive team for what remains after the Disney acquisition.

Here are the key bullet points:

  • Eric Shanks, elevated to Chief Executive Officer of Fox Sports from his current role of President, Chief Operating Officer & Executive Producer, Fox Sports;
  • Mike Biard, elevated to President, Operations and Distribution for Fox from President, Distribution for Fox Networks Group;
  • Paul Cheesbrough, promoted to Chief Technology Officer and Head of Direct to Consumer Platforms for Fox; currently serves as 21CF’s CTO;
  • Marianne Gambelli, elevated to President of Ad Sales for Fox; currently serves as President of Ad Sales for FOX News Channel and Fox Business Network;
  • Steve Tomsic, promoted to Fox’s Chief Financial Officer; currently serves as 21CF’s EVP, Finance and Deputy CFO.

“We are fortunate to be able to continue working with these enormously talented executives who have helped make our businesses the incredible successes they are today,” said Lachlan Murdoch, who will run the new company as chairman and CEO. “Collectively they bring to Fox the vision, entrepreneurial spirit and proven track records to position Fox to seize future opportunities for its leading and deeply resonant brands across sports, news and entertainment.”

It was previously announced that John Nallen will be chief operating officer and Suzanne Scott will continue as chief executive officer of FOX News and FOX Business Network. Jack Abernethy will continue to be chief executive officer of Fox Television Stations, and Viet Dinh has been named Chief Legal and Policy Officer of Fox.

Shanks will take on the responsibility of setting the long-term vision and programming strategy for the company’s sports business, in addition to overseeing all entities within FOX Sports, including FS1, FS2, FOX Deportes and all digital ventures. He will report to Murdoch, with with Gambelli and Cheesbrough.

Gambelli is well versed in both sides of the ad negotiating table. Prior to joining Fox News, she was chief investment officer at Horizon Media, an independent media buying agency. Before that, she ran ad sales for NBC and NBC Sports. She arrived at Fox News in May 2017, at a time when the network was coming off multiple scandals involving sexual harassment at the company.

Joe Marchese, who has served as head of sales for Fox Networks Group, will leave the company after the sale is completed to Disney.

Marchese came to Fox in 2014 when his company, TrueX, was acquired. During his tenure as head of ad sales, he promoted many new-age ways of advertising on broadcast TV, including shorter ad breaks. Under Marchese, Fox worked also launched OpenAP with Turner and Viacom as a way to make it easier for TV companies to sell advertising based on audience demographics vs the Nielsen-standard age and gender breakdowns.

Biard will report to Nallen, and in his new role will oversee the company’s multi-platform distribution strategy as well as the operations of The Lot, while participating with leadership on content acquisition strategies. Tomsic will also report to Nallen.

The above appointments will become effective once the sale to Disney closes. Shareholders for both The Walt Disney Co. and 21st Century Fox voted in July to approve the $71.3 billion acquisition of Fox’s film and TV entertainment assets by Disney.