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New Leno Promo: Curl Up and Watch (video)

Jay gets a little cheeky in the latest ad touting his return to "The Tonight Show"

NBC's finally getting creative in its marketing of Jay Leno 2.0.

After two fairly tame promo spots touting the return of "The Tonight Show with Jay Leno," NBC Friday debut a new minute-long mini-mockumentary revealing the Big Dog's love for… curling.

Is this a sign Leno's taken all the critical barbs against "The Jay Leno Show" to heart? Will he show off a bit more edge in his second go-round as a late-night host — or is this just the handiwork of some eager-to-dazzle NBC marketing execs?

Check out the promo below: