NBC's finally getting creative in its marketing of Jay Leno 2.0.
After two fairly tame promo spots touting the return of "The Tonight Show with Jay Leno," NBC Friday debut a new minute-long mini-mockumentary revealing the Big Dog's love for… curling.
Is this a sign Leno's taken all the critical barbs against "The Jay Leno Show" to heart? Will he show off a bit more edge in his second go-round as a late-night host — or is this just the handiwork of some eager-to-dazzle NBC marketing execs?
Check out the promo below: