New Line Records, the in-house music label of Warner Bros. Entertainment, is being renamed WaterTower Music, New Line Cinema president-COO Toby Emmerich announced Thursday.
The label begins operating immediately under its new name, under the leadership of Jason Linn, who created the label in 2000 at New Line Cinema.
Linn will be based in Los Angeles, reporting to Emmerich and Paul Broucek, president of music at Warner Bros. Pictures.
WaterTower’s upcoming soundtrack to "Valentine’s Day" will feature the new song "Today Was a Fairytale" from multi-platinum sensation Taylor Swift. It’s due out Feb. 9.
The rebranding will allow the label to clearly communicate its role as a full-service music label that supports all of Warner Bros. Entertainment’s divisions.
"The notion of marketing music hand-in-hand with film has always been exciting to us," Emmerich said in a statement. "With both divisions now under the same umbrella, the sky is the limit. This is the vision Jason and I shared when we launched the label 10 years ago, and we’re thrilled to be given this opportunity to expand within Warner Bros. and serve a multidivisional agenda."
The label recently received a Grammy nomination for “Harry Potter and the Half-Blood Prince," a Golden Globe nomination for original score for “The Informant!” and a Broadcast Film Critics nomination for “Sherlock Holmes."
New Line Records released more than 70 titles, including soundtracks to the films “Hairspray,” “Sex and the City,” “Elf,” “The Notebook,” “He’s Just Not That Into You,” “The Departed,” “Wedding Crashers,” “Sideways,” “The Hangover,” “Rock of Ages: Broadway Cast Recording” and “Invictus.”
WaterTower is actively developing music projects for Warner Bros. brands such as DC Comics, Scooby Doo and Looney Tunes, as well as for TV series “Supernatural” and “The Mentalist.” Its 2010 release schedule also includes “Sex and the City 2,” "Inception," "Going the Distance" and “Harry Potter and the Deathly Hallows.”