Audiences are ”craving more authenticity“ when it comes to what they watch, Fullscreen’s Maureen Polo says
For content creators and distributors, the coronavirus pandemic has created a myriad of challenges — just like it has for millions of other Americans — when it comes to their work. How are they adjusting to these new, unanticipated restraints?
That was one of the key topics discussed on Tuesday during TheWrap’s latest “Survival Guide to Social Media & Digital Start-Ups,” hosted by TheWrap CEO and Editor-in-Chief Sharon Waxman. Joining Waxman were Andrew “King Bach” Bachelor, who has gained 45 million social media followers thanks to his popular comedic sketches and videos; Maureen Polo, general manager of Fullscreen, which specializes in helping social media content creators and has more than 2,500 influencers under its umbrella; and Greg Kampanis, SVP and general manager of Omnia Media, a gaming-focused, digital-first media company that pulls in 2.5 billion views per month with content aimed primarily at Millennial and Gen Z fans.