New Streaming Subscribers Picked Amazon and Discovery+ in Q2

The amount of people buying a new subscription is significantly down from last year as pandemic restrictions ease, according to Kantar Media data

Amazon Prime Video and Discovery+ have signed up the most new streaming customers during the most recent quarter, according to data from Kantar Media.

Among those who were first-time subscribers to a streaming service in the U.S., 17.1% picked Prime Video, largely because of its combination with Amazon Prime, which offers tons of perks on shipping and Whole Foods discounts. Newcomer Discovery+ grabbed 10.3% of new subscribers, with soon-to-be sister streaming service HBO Max garnering 10.2% of new U.S. subs.

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Tim Baysinger

TV reporter • • Twitter: @tim_bays