The New York Times announced it will offer its international weekly paper to U.S.-based publishers on Friday.
The Dallas Morning News is the first U.S. paper to secure the Times’ international version, starting this Sunday. The International Weekly is an 8- to 16-page supplement from The New York Times featuring international affairs, business, science, technology and culture. It’s offered as a separate section in 36 newspapers across 24 different countries.
Dallas Morning News subscribers will get a free, four-week trial run in addition to the 12-page book review section. After four weeks, they can purchase the two sections for $1.99 weekly.
“The International Weekly serves as a tool that publishers can use to complement their own coverage with valuable reporting, photography and graphics from The New York Times,” said Michael Greenspon, GM of The New York Times News Services and International. “We plan to offer this opt-in program to other U.S. publishers on a limited basis to help introduce new readers to our world-class journalism and to provide publishers with another potential revenue source.”
The Times’ expansion of its international weekly in America comes as the competition over domestic expansion between the paper and The Washington Post intensifies. Both are trying to grow subscriptions and traffic, aiming to develop relationships and partnerships with regional papers as one way of bolstering revenue.
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“We learned from our friends at The Toronto Star that many of their subscribers were enjoying a section devoted to the best of The New York Times’ weekly reporting,” Jim Moroney III, CEO and publisher of The Dallas Morning News continued. “We are very excited to work with The Times to offer this section to our subscribers.”