The New York Times surpassed one million digital subscribers on Thursday, the company announced.
The milestone for digital-only subscriber came less than four-and-a-half years after the paper launched its pay model.
The digital number is in addition to 1.1 million print-and-digital subscribers and comes as the Times has invested significant resources to digital and video over the years as it tries to evolve its “Gray Lady” legacy to translate in the digital era.
“This is a major milestone for our digital consumer business, which we launched in 2011 and has continued a strong and steady growth trajectory,” Mark Thompson, president and CEO, said. “It puts us in a unique position among global news providers. We believe that no other news organization has achieved digital subscriber numbers like ours or comparable digital subscription revenue. It’s a tribute to the hard work and innovation of our marketing, product and technology teams and the continued excellence of our journalism.”
“Times journalism has a broader reach and wider impact now than at any time in our history,” Arthur Sulzberger, Jr., The Times’s publisher, added. “It is for our many readers around the world, in particular for our many loyal paying subscribers, that we remain fully committed to a continued investment in original, quality journalism and in the innovative tools needed to extend its influence.”