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Ratings: NFL Kickoff Game Shuts Out ‘Big Brother,’ Everything Else

Telemundo finishes third in key 18-49 demo on pro pigskin holiday

Sorry, networks that don’t have professional football rights, NFL season is upon us.

NBC destroyed its broadcast competition on Thursday with the official kickoff to the National Football League’s regular season, which saw the Denver Broncos defeat their Super Bowl 50 rival Carolina Panthers, 21-20. The network saw the game slip 7 percent from last year’s version, per earlier Nielsen overnight numbers.

Back in fast-national-ratings land, CBS finished a very distant second overall, with an original “Big Brother.”

NBC was first in ratings with a 8.0 rating/28 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 22 million, according to preliminary numbers. Due to the nature of live sports, however, those numbers are subject to change. Pregame show “Football Night in America” at 8 p.m. ET earned a 6.9/26 and 20 million viewers. The game itself grew from there.

CBS was second in ratings with a 1.0/4 and in viewers with 4.7 million. In between reruns, “Big Brother” at 9 p.m. ET received a 1.7/5 and 5.5 million viewers.

Telemundo was third in ratings with a 0.7/2, but fifth in viewers with 1.7 million.

ABC was fourth in ratings with a 0.6/2 and third in viewers with 3.5 million, airing all repeats.

Fox and Univision tied for fifth in ratings, both with a 0.5/2. Fox was fourth in total viewers with 2.2 million, running reruns; Univision was sixth with 1.6 million.

The CW was seventh in ratings with a 0.2/1 and in viewers with 733,000. Following a repeat, “Beauty & the Beast” at 9 p.m. ET had a 0.2/1 and 713,000 viewers.