Cam Newton, the MVP quarterback of the Carolina Panthers, is partnering with Magical Elves Productions to launch his own production shingle, TheWrap has learned.
The new company, called Iconic Saga Productions, will produce all of Newton’s projects. He has already partnered with Magical Elves on his new Nickelodeon series, “All In With Cam Newton.”
Newton and Magical Elves’ Dan Cutforth and Jane Lipsitz executive produce the show, which sees him pair kids with mentors to help them reach their dreams.
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“As soon as we started working on ‘All In’, I knew that Dan and Jane would be the perfect partners,” Newton said. “I’m excited to continue building on what we’ve already started, creating new, fun, authentic content for the world to see.”
“Cam also has a very unique and fresh voice which lends itself to the new and expanding world of content creation, and we hope that with our experience and execution style, this partnership has great potential for success,” said Cutforth.
In 2015 Newton received the NFL MVP award, NFL Pro Bowl Honors and led the Panthers to the second Super Bowl in franchise history. The Panthers finished the 2015 season with a 17-2 record.
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He is the latest sports superstar to try his hand at Hollywood. Basketball great LeBron James recently signed a deal to develop movies and TV shows with Warner Bros. under his SpringHill Entertainment banner. He is also an executive producer on the Starz series “Survivor’s Remorse.”
In October, James signed on to executive produce a new game show called “The Wall” for NBC. Chris Hardwick will also executive produce, in addition to hosting the show.
Newton and Magical Elves are represented by WME.
