The New York Giants will become the first team in the National Football League to integrate fan tweets into their live television broadcasts, a move that is part of a new social media overhaul for the franchise.
The Giants announced a partnership with Austin, Texas-based social media curator Mass Relevance Thursday that will expand the use of Twitter at their newly-named MetLife Stadium and in on-air broadcasts.
Fan tweets will appear in the broadcasts of the Giants’ last two preseason games and will be integrated into pre and post-game shows throughout the season.
They will also appear on video boards and televisions at the stadium itself.
“With over 6.4M fans in the tri-state area and one of the largest national fan bases in the NFL, our social media strategy is designed entirely around giving them the best way to share their passion – and the Giants experience – with each other,” Giants Chief Marketing Officer Mike Stevens said in a statement. “We have the advantage of playing in an incredible state-of-the-art stadium that lets us do some amazing things to share content to fans in the seats, as well as our viewers at home. This is a great value added for our fans and our organization.”
After the regular season begins, fans will also be able to select a player of the game using Twitter hashtags, earning a discount on the chosen player’s merchandise for the upcoming week.