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NFL’s New York Giants Bring Twitter to TV

Steve Tisch and John Mara’s team will integrate fan tweets into various parts of broadcasts throughout the season



The New York Giants will become the first team in the National Football League to integrate fan tweets into their live television broadcasts, a move that is part of a new social media overhaul for the franchise.

The Giants announced a partnership with Austin, Texas-based social media curator Mass Relevance Thursday that will expand the use of Twitter at their newly-named MetLife Stadium and in on-air broadcasts.

Fan tweets will appear in the broadcasts of the Giants’ last two preseason games and will be integrated into pre and post-game shows throughout the season.

They will also appear on video boards and televisions at the stadium itself.

“With over 6.4M fans in the tri-state area and one of the largest national fan bases in the NFL, our social media strategy is designed entirely around giving them the best way to share their passion – and the Giants experience – with each other,” Giants Chief Marketing Officer Mike Stevens said in a statement.  “We have the advantage of playing in an incredible state-of-the-art stadium that lets us do some amazing things to share content to fans in the seats, as well as our viewers at home. This is a great value added for our fans and our organization.”

After the regular season begins, fans will also be able to select a player of the game using Twitter hashtags, earning a discount on the chosen player’s merchandise for the upcoming week.