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Why Nick Viall, Spencer Hastings and Brandi Boyd Are TV’s Social Media MVPs of the Week

The week’s most emotionally reacted-to TV personalities and characters

A “Bachelorette” vet, a liar (who’s pretty) and a “Love & Hip Hop: Hollywood” star got viewers talking passionately on social media over the past week.

The Wrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at the characters and stars that have TV viewers the most worked up. The data below covers August 29 to September 4 and is drawn from the most emotionally reacted-to broadcast and cable television shows.

Of the 33,159 (Emotional Reactions) ERs surroundng the Aug. 30 episode of ABC’s “Bachelor in Paradise,” 12 percent were prompted by Nick Viall. No spoilers — especially since the “BIP” second-night season finale just aired yesterday — but let’s just say that three-time “Bachelorette” vet Viall is the social media gift that keeps on giving. The man invariably provokes strong reactions (which is, after all, the entire point). By the way, viewers can look forward to more “margarita-fueled mayhem in Mexico,” because “BIP” has been renewed for a fourth season.

Of the 73,448 ERs prompted by the midseason finale of Freeform’s “Pretty Little Liars” on Aug. 30, nearly 1 in 10 were prompted by the character Spencer Hastings (played by Troian Bellisario). From week to week, most of the names that make our Social Media MVPs list are real people (well, as “real” as the “real people” on reality TV shows are), but it’s a testament to the storytelling on “PLL” that viewers are obsessed with the fictional characters. And emotions surrounding “PLL” — which has been a social media lightning rod from its very first season — will surely only heighten next year (when Season 7 resumes) given that we’ve just learned that this is the show’s last season.

Of the 19,156 ERs surrounding the third episode of the third season of “Love & Hip Hop: Hollywood” that aired on Aug. 29, 21 percent were prompted by Brandi Boyd, who had some serious money-related drama going on (the short version: she spent a lot of cash that wasn’t hers to spend). No matter what craziness Brandi is involved in, though, viewers seem to love to hate on her — which of course makes her awesome by reality-TV standards.