Nickelodeon announced three new scripted daily series and the launch of Noggin, a subscription streaming service for preschoolers during its Upfront presentation to advertisers on Wednesday in New York City.
The three new series include a 20-episode order for “Make It Pop,” a musical comedy about three boarding school students who start their own K-pop-inspired band; 40 episodes of “Talia’s Kitchen,” a live-action series inspired by telenovelas and following a 14-year-old Talia who has unique cooking skills; 20 episodes of “W.I.T.s Academy,” a daily strip about Guardians spun off from the current series “Every Witch Way.”
Thomas W. Lynch and Nick Cannon co-created “Make It Pop,” which will feature original songs and performances in every episode. DHX Media is producing. Both “W.I.T.s Academy” and “Talia’s Kitchen” are created by Catharina Ledeboer created with Viacom International producing and Tatiana Rodriguez executive producing.
“Between the enormous amount of shows we have in production, and the strong foundation of our recent launches, we are giving our audience some of the most fresh and innovative content we’ve ever produced,” Russell Hicks, President, Content Development and Production, Nickelodeon said. “The new daily scripted shows we’ve picked up are right in line with kids’ demand for more content, in different formats, and we can’t wait for kids to see and love them.”
Noggin will feature an abundant volume of long- and short-form content for preschoolers. At its launch it will include award-winning, education-based series like “Blue’s Clues,” “Little Bear” and “Ni Hao, Kai-lan,” to name a few. It will also incorporate music videos featuring the network’s preschool characters; and the return of the Moose and Zee, who host educational videos that can help kids learn letters, shapes, matching and other skills to get ready for kindergarten. Nickelodeon will be adding new content, games and activities to Noggin regularly.
“We are reintroducing the Noggin name with this new mobile service because of its built-in equity with moms and as a signal of the high-quality preschool content that will be curated for it,” Cyma Zarghami, President, Viacom Kids and Family Group said in a statement to TheWrap.
Also announced during Nickelodeon’s Upfronts was the Season 4 renewal of “Every Witch Way” and the Season 2 renewal of the network’s live-action buddy comedy “Max & Shred.” Other new series announced for 2015-16 are “School of Rock,” a live-action show based on the Jack Black film movie, which marks the network’s first collaboration with Paramount Television; “Harvey Beaks,” an animated show about a good kid who has never broken the rules, and his two best friends and “Shimmer and Shine,” an animated, curriculum-based preschool series about twin genies-in-training.
Other components of the network’s Upfronts presentation included a sneak peek at the “SpongeBob SquarePants” Broadway musical, spinoff possibilities for “Teenage Mutant Ninja Turtles,” and innovations within Nickelodeon Sports, which brings content from major sports leagues to the network’s platforms.
Nick also promised to deliver new episodes of “SpongeBob SquarePants,” “Teenage Mutant Ninja Turtles,” “The Thundermans,” “Bella and the Bulldogs,” “Sanjay and Craig,” “Breadwinners,” “The Fairly OddParents,” “PAW Patrol,” “Wallykazam!,” “Dora and Friends” and “Blaze and the Monster Machines,” among others.
“We remain focused on developing breakthrough content that is more fresh and innovative than anything else available anywhere,” Hicks added. “Our new slate builds on a strong foundation of recent launches that is connecting with this new generation of kids.”