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Nielsen Revises IPO Forecast to $2.01 Billion

Private equity-owned media research company reveals enhanced fundraising hopes at Monday regulatory filing; had planned on getting $1.75 bilion when it announced IPO plans in June

Nielsen has upped its IPO fund-raising forecast to slightly over $2 billion, the private equity-owned media research company revealed at its U.S. regulatory filing Monday.

In June, the company — which was taken private by six equity firms in a $10 billion deal back in 2006 — revealed plans to raise up to $1.75 million through an IPO.

But according to a Reuters report, company officials now say they planned to raise up to $2.01 billion.

The TV ratings measurement and consumer research company is owned by Blackstone Group LP, Carlyle Group, Kohlberg Kravis Roberts & Co., Thomas Lee Partners, AlpInvest Partners and Hellen & Friedman.

With the stock market recovered from its 2008 plunge — at least to some degree — private equity firms are once again looking to take their portfolios public in an effort to exit investments and reap dividends. 

A number of media companies have gone the IPO route of late, including content farmer Demand Media Inc., which earlier this month filed with the hopes of securing as much as $125 million.

Online video site Hulu also reportedly has plans for an initial public offering.

Despite its private status, Nielsen reported revenue of $1.27 billion for the second quarter, a 17 percent year-to-year increase.