Increasingly, celebrities are hopping on the #nomakeup bandwagon. Alicia Keys made waves when she decided to go sans cosmetics and now Gwyneth Paltrow is making headlines for going barefaced in her 44th birthday selfie. TheWrap takes a look at other stars who chose to go naked-faced... 

Alicia Keys"Y'all, me choosing to be makeup free doesn't mean I'm anti-makeup. Do you!"

Gwyneth Paltrow"#nomakeup for my 44th birthday, embracing my past and future."

Salma Hayek"Wet hair, no make up, no filter, no retouch, but very good light. #hair #nomakeup #nofilter #noretouch #light"

Laverne Cox"The other day after I took out my braids before we put them back in. I keep it natural underneath. #NaturalHair #NoFilter #NoMakeup #JustMe. I love fake hair. It's one of the great joys of my life. As an actress and a woman I love being able to transform, to switch up my look when I want to with wigs, weaves and bundles a plenty. I love this too. It's about choices and options."

Kim Kardashian"No make up kinda weekend"

Hilary Duff"My hair my hair... Magically grew over night???? #nomakeupalldayfeltsoright #thankgodforfilters"

Jennifer Lopez"Gotta get it in... #workinonmyfitness #gymtime #cardio #thereIamwithnomakeupagain! Lol"

Demi Lovato"Sun kissed ☀️ #natural #freckles #nomakeup"