National Research Group has hired Ben Rogers to be president of platform and technology clients, the company announced Wednesday.
Rogers, who most recently served as EVP and head of media development at Ipsos, will be charged with accelerating growth with tech clients across the product and services lifecycle. including market landscaping, innovation, brand and positioning strategy, creative and platform optimization and performance tracking. He will remain based in the San Francisco Bay area.
Rogers began his career at NOP, and led various teams on technology accounts for Kantar before spending nearly a decade at Synovate where he led the company’s Microsoft relationship globally.
“I’m excited to build upon NRG’s core expertise as trusted advisors to bold storytellers everywhere on every screen,” Rogers said in a statement. “Given the confluence of technology, platforms, and content — it’s a natural next step for NRG to expand upon its content creator focus to help clients solve a broader set of strategic business challenges. ”
NRG CEO Jon Penn said, “Ben is a preeminent technology research executive and business leader with a deep history of success in using insights to drive impact across the lifecycle of technology products and services.”