NY Times Adds Record Number of Post-Election Subscribers Despite Trump Tweets

Addition of 41,000 new subscribers marks the largest one-week increase since company introduced its digital pay model in 2011

New York Times
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The New York Times has added 41,000 paid subscriptions to its news products since Election Day, the most since it introduced its digital pay model in 2011.

The growth comes despite constant Twitter attacks from President-elect Donald Trump, who has called the paper “failing” and “dishonest.”

Both print and digital products are included in the numbers, which represent a dramatic rate of growth in new subscriptions over the week prior to the election and the same period a year ago.

Through Nov. 15, The Times has added over 100,000 net new digital subscriptions so far this quarter.

“We’re delighted to see this unprecedented acceleration in the growth of subscriptions to The New York Times. We see this surge as further evidence of our ability to attract large numbers of new paying customers and build a subscription business of great scale,” Times CEO Mark Thompson said in a statement.

Last week, Times publisher Arthur Sulzberger, Jr. emailed staffers to explain that he expects to cover the incoming Trump administration without bias.

“We will cover his policies and his agenda fairly. We will bring expert analysis and thoughtful commentary to the changes we see in government, and to their ramifications on the ground,” Sulzberger, Jr. wrote.

Trump shocked the world to defeat Hillary Clinton last Tuesday and is scheduled to occupy the White House starting Jan. 20. The Times’ publisher noted that the paper was founded for situations like this so it can “serve as a watchdog to the powerful.”