President Barack Obama is considering launching a digital media company, Mic’s Jake Horowitz says, citing “multiple sources” who were not “authorized to speak for the president.”
It was widely speculated that Donald Trump planned to start a media organization if he lost November’s election. But in a plot twist it appears Obama, who’s going to need a job in a couple months, is the one exploring his media options.
Horowitz reported that Obama “has been discussing a post-presidential career in digital media” and “considers media to be a central focus” of his post-White House aspirations.
The report also said the sources feel Obama’s next gig could range from anything to a Netflix show to a web series.
“While the president will remain actively engaged in inspiring young people and he is interested in the changing ways people consume information, he has no plans to get into the media business after he leaves office,” a White House spokesperson told Mic.
Obama is clearly a terrific public speaker with a huge fanbase and has proven to be competent on social media, and it’s not outrageous to suggest that people would care what the soon-to-be former POTUS has to say. However, media has been plagued by fake news, claims of bias and the threat of stricter libel laws since the 2016 election began dominating the industry nearly two years ago.
Four former aides to President Obama, Jon Favreau, Dan Pfeiffer, Jon Lovett, and Tommy Vietor, host The Ringer’s “Keeping’ It 1600” podcast, so perhaps he’ll stick his toe there if he truly wants to enter the media lagoon.