NBC’s Ratings Troubles Without Olympics: Will Lose Full-Season Race for 1st Time in 7 Years

Congrats, Fox

With the 2020 Tokyo Olympics now set to be the 2021 Tokyo Olympics due to the worldwide coronavirus pandemic, NBC has a giant hole in its upcoming summer schedule. Without the big Nielsen numbers the Summer Games always bring in, it’s now unlikely that NBC will win the September to September season in the ratings. Yes, the streak is all but over.

NBC both covets and owns the 52-week season, a long-look measurement that has grown in importance to rival Nielsen’s traditional September-to-May window. We’re now about two decades removed from the days when warm weather automatically meant repeats in prime time. In 1999, ABC introduced the world to “Who Wants to Be a Millionaire” as a limited stunt run. The following summer, CBS launched “Survivor” and “Big Brother.”

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Tony Maglio

TV Editor • tony.maglio@thewrap.com • Twitter: @tonymaglio